AI BUILT TOOLS & APPS — SYDNEY BASED, WORKING AUSTRALIA-WIDE

The tool you need probably doesn't exist yet.

AI assistants, custom WordPress plugins, web apps and integrations — built in-house, one business at a time. If something off the shelf already does the job, we will tell you. When it doesn’t, we build the thing that does.

In the industry: Fifteen years
Built in-house: Every line
Live AI build: Maxbeam Advisor
Reply time: 1 business day

WHAT WE BUILD

Four kinds of custom build.

Most projects are one of these. A few are two of them stitched together.

AI assistants that know what you sell

A chat assistant built around your products and your policies, rather than a generic bot bolted to the corner of the page. It asks what the customer is actually trying to do, narrows the range down to a shortlist, and hands over to a person the moment the question stops being about products.

Answers from your product range, not the open internet
Recommends and compares, instead of just deflecting
Reference number on every conversation
Handover to a real person on request

Custom WordPress plugins

For when the off-the-shelf plugin is bloated, abandoned, or simply does not exist. Something built for one job is smaller, faster, and does not change under you when somebody else's roadmap moves.

Purpose-built layout and display components
Custom post types, fields and admin screens
One small plugin instead of three heavy ones
The code ships with the site and is yours

Web apps and customer portals

For when a website is not the whole answer — the parts of a business that live behind a login rather than on a page.

Client logins and dashboards
Quoting and booking flows
Internal tools that save someone a day a week
Built on the stack you already run

Integrations and automation

Getting the systems you already pay for to talk to each other, so nobody is copying data between two browser tabs.

Booking and CRM systems embedded into the site
Payments, stock and shipping kept in sync
Email and marketing platform hookups
Scheduled jobs that run without anyone remembering

How it runs

How a build starts.

Strategy call

A complimentary 30-minute call. You describe the problem; we tell you whether it needs building at all. Often the honest answer is that a setting or an existing plugin will do it.

Scope

We write down what it does, what it deliberately does not do, and what it costs — before anyone opens an editor.

Build

Built in-house and shown to you as it goes, on a staging site you can click through. Not a slide deck at the end.

Launch and iterate

It goes live, then the first round of changes comes from how people actually use it rather than from guesses.

Proof

Custom functionality in the wild.

Three builds you can go and click on right now.

AI assistant + custom plugins

Maxbeam Australia

Max, an AI torch advisor that asks what the light is for, narrows the range down to a shortlist, gives every conversation a reference code and hands over to a person on request — plus four purpose-built plugins driving the product, brand and post carousels and the coverflow.

Booking + client login

Pro DJs Australia

The booking system and a branded client login wired into the site, so a new enquiry and an existing client each land where they should without ever leaving the brand.

Embedded booking flow

Silvercat Wedding Cars

The quote and booking system built straight into the hero, so the first thing a visitor sees is the form rather than a link to somewhere else.

Next step

Where to start.

Not sure you need one

The 30-minute strategy call is free and there is no deck at the end of it. Bring the problem rather than a spec.

Book a call →

Already have a site

Most of this bolts onto what you already have. If the site itself needs work first, that is a website project, and we will say so.

See website packages →

Before you ask

The questions we get most.

Is the AI assistant just ChatGPT in a box?

No. It is built around your products, your stock and your policies, so it answers about what you actually sell and stops when it does not know. A bot that confidently invents a warranty term costs you more than having no bot at all.

What does an AI assistant cost to run?

There is the build, then a small monthly cost for the AI usage itself, which scales with how many conversations it has. You get both numbers before you commit, and the running cost is usually the smaller surprise.

Why build a plugin instead of buying one?

Usually you should buy one, and we will say so. We build when the off-the-shelf option has been abandoned, does five things you do not need, or does not exist at all.

Will I own the code?

Yes. It ships with the site and it is yours — no licence to keep paying and no lock-in to us.

Do I need an app, or just a better website?

Often just a better website. If a page and a form solve it, you will hear that on the call rather than get a quote for an app.

Can you work on something someone else started?

Usually. We look at what is there first and give you an honest read on whether it is worth continuing or worth restarting — sometimes the second one is cheaper.

Got something worth building?

Tell us the problem. If it does not need building, we will say so — and that call is free either way.

0423 286 699

Mon–Fri 10am – 8pm · Sat 10am – 4pm