The patient is already searching. The question is whose clinic they find.
SEO for physiotherapists that turns injury and rehab searches into booked appointments. Allied health is not a vertical we added last year — three of the practices we look after are physio, rehab and remedial clinics.
- Google rating
- 5.0
- In the industry
- 15 years
- Built
- In house
- Clients
- Australia-wide
Four things that move a physio clinic.
Physio SEO comes down to four things. Get them right and the rest is upkeep. Get them wrong and no amount of blogging will rescue it.
The map pack, first
Most physiotherapy searches are local and end in the map pack, not the blue links. We sort the Google Business Profile — categories, service areas, photos, the review flow — then make the website agree with it. Same name, same address, same phone, marked up so Google can read it without guessing.
- Google Business Profile set up and cleaned up
- Name, address and phone consistent everywhere
- LocalBusiness and Physiotherapy schema
- A review request that actually gets sent
Condition pages, not a services list
Nobody searches the word physiotherapy. They search the thing that hurts — sciatica, rotator cuff, ACL rehab, plantar fasciitis. A page for each condition you treat, written the way patients describe the problem and answering what your physios actually do about it, is where the traffic lives.
- One page per condition you treat
- Injury and rehab intent mapped to real pages
- Written for patients, reviewed by you
- Every page links into the booking
Claims that survive a second look
Health copy is held to a higher standard, by Google and by the regulator. We write to the evidence you give us, stay away from outcome claims and testimonials about clinical results, and leave the final sign-off with you. We are not your compliance adviser and we will not pretend to be.
- No outcome guarantees, no invented statistics
- Practitioner profiles with real credentials
- Named authors on clinical content
- Nothing publishes before you approve it
A site that takes the booking
Ranking is half the job. If the booking button is three taps deep on a page that takes six seconds to load on a phone, you have paid for traffic that leaves. We work on the path from search result to confirmed appointment, not just the position.
- Online booking where people look for it
- Core Web Vitals fixed on mobile first
- Health fund and NDIS details up front
- Call tracking so you know what worked
How it runs.
Audit and keyword map
We pull what you already rank for, what the clinics around you rank for, and every condition-and-suburb search in your catchment. You get the map before anyone writes a word.
Fix the foundations
Technical issues, page speed, schema, the Google Business Profile and the booking path. The unglamorous first month that makes everything after it work.
Build the pages
Condition pages, suburb pages and practitioner profiles, published on a schedule, each one sent to you for clinical sign-off before it goes live.
Report in plain English
Every month: what moved, what it brought in, what is next. No jargon wall, no vanity charts, and the work stays yours if you leave.
Allied health is not a side line here.
Three of the practices we look after are physio, rehab and remedial clinics. Open any of them.
Where to from here.
Monthly SEO packages
The retainer that does the work on this page — audit, technical fixes, condition pages, the map pack and monthly reporting. From $880 a month including GST, three month minimum, then month to month.
See SEO packages →Allied health and NDIS SEO
The wider version of this page for allied health practices and NDIS providers — registered and unregistered, referral-driven practices, and the extra care health content needs.
Allied health and NDIS SEO →The questions we get most.
What does SEO for physiotherapists cost?
How long before we see anything?
Is physiotherapy SEO different to normal SEO?
Do you write the clinical content?
Can you handle AHPRA compliance for us?
We take NDIS referrals. Does that change the work?
Do you only work with clinics in Sydney?
Let's look at your catchment.
Tell us where you practise and what you treat. We will come back with what people in your area are actually searching for, and where your clinic sits for it right now.


