SEO FOR PHYSIOTHERAPISTS

The patient is already searching. The question is whose clinic they find.

SEO for physiotherapists that turns injury and rehab searches into booked appointments. Allied health is not a vertical we added last year — three of the practices we look after are physio, rehab and remedial clinics.

Google rating
5.0
In the industry
15 years
Built
In house
Clients
Australia-wide
WHAT WE DO

Four things that move a physio clinic.

Physio SEO comes down to four things. Get them right and the rest is upkeep. Get them wrong and no amount of blogging will rescue it.

01

The map pack, first

Most physiotherapy searches are local and end in the map pack, not the blue links. We sort the Google Business Profile — categories, service areas, photos, the review flow — then make the website agree with it. Same name, same address, same phone, marked up so Google can read it without guessing.

  • Google Business Profile set up and cleaned up
  • Name, address and phone consistent everywhere
  • LocalBusiness and Physiotherapy schema
  • A review request that actually gets sent
02

Condition pages, not a services list

Nobody searches the word physiotherapy. They search the thing that hurts — sciatica, rotator cuff, ACL rehab, plantar fasciitis. A page for each condition you treat, written the way patients describe the problem and answering what your physios actually do about it, is where the traffic lives.

  • One page per condition you treat
  • Injury and rehab intent mapped to real pages
  • Written for patients, reviewed by you
  • Every page links into the booking
03

Claims that survive a second look

Health copy is held to a higher standard, by Google and by the regulator. We write to the evidence you give us, stay away from outcome claims and testimonials about clinical results, and leave the final sign-off with you. We are not your compliance adviser and we will not pretend to be.

  • No outcome guarantees, no invented statistics
  • Practitioner profiles with real credentials
  • Named authors on clinical content
  • Nothing publishes before you approve it
04

A site that takes the booking

Ranking is half the job. If the booking button is three taps deep on a page that takes six seconds to load on a phone, you have paid for traffic that leaves. We work on the path from search result to confirmed appointment, not just the position.

  • Online booking where people look for it
  • Core Web Vitals fixed on mobile first
  • Health fund and NDIS details up front
  • Call tracking so you know what worked
How it runs

How it runs.

01

Audit and keyword map

We pull what you already rank for, what the clinics around you rank for, and every condition-and-suburb search in your catchment. You get the map before anyone writes a word.

02

Fix the foundations

Technical issues, page speed, schema, the Google Business Profile and the booking path. The unglamorous first month that makes everything after it work.

03

Build the pages

Condition pages, suburb pages and practitioner profiles, published on a schedule, each one sent to you for clinical sign-off before it goes live.

04

Report in plain English

Every month: what moved, what it brought in, what is next. No jargon wall, no vanity charts, and the work stays yours if you leave.

Before you ask

The questions we get most.

What does SEO for physiotherapists cost?
Our SEO retainers start at $880 a month including GST, with a three month minimum and then month to month. At the entry tier a physio clinic usually needs the local pack work, the technical fixes and a steady run of condition pages. Larger catchments and multi-site practices need more than that.
How long before we see anything?
Map pack and technical wins can show inside the first six to eight weeks. Condition pages are slower — they have to be written, published and then earn their position, which is usually three to six months each. Anyone promising page one in thirty days is selling something else.
Is physiotherapy SEO different to normal SEO?
The mechanics are the same. What changes is the search behaviour and the risk. Patients search symptoms and body parts rather than the word physiotherapy, most of the demand is local and resolves in the map pack, and health content is held to a higher standard by both Google and AHPRA. Physio SEO that ignores any of those three does not work.
Do you write the clinical content?
We write the draft and you sign it off. We will research the condition and write it for a patient audience, but the clinical accuracy is yours — you are the registered practitioner, not us. Nothing publishes without your approval.
Can you handle AHPRA compliance for us?
We keep the copy on the safe side of the advertising guidelines: no outcome guarantees, no testimonials about clinical results, no statistics we cannot source. We are not your compliance adviser, and final responsibility for what appears about your practice stays with you.
We take NDIS referrals. Does that change the work?
Yes, and it is worth doing properly. Participants, support coordinators and plan managers all search differently to a private patient. If NDIS referrals matter to your clinic we build for that too — our allied health and NDIS SEO page covers it.
Do you only work with clinics in Sydney?
No. We are based in Cecil Hills in south-west Sydney and work Australia-wide. Several of the allied health practices we look after are in Melbourne.

Let's look at your catchment.

Tell us where you practise and what you treat. We will come back with what people in your area are actually searching for, and where your clinic sits for it right now.

0423 286 699

Mon–Fri 10am – 8pm · Sat 10am – 4pm

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