SEO for allied health and NDIS providers.
When a parent searches for an occupational therapist in your suburb, three practices appear before the rest. We get you into that group — and keep you there. Built for practices that rely on local enquiries, not national traffic, and managed in-house from Sydney.
- Packages from
- $880 / month inc GST
- Minimum term
- Three months
- We work with
- NDIS, Medicare & private-pay
- Your accounts
- Stay yours
Google holds health providers to a higher standard.
Health and disability sites fall into what Google calls “Your Money or Your Life” — pages that can affect someone’s wellbeing. They are assessed far more strictly on experience, expertise, authoritativeness and trust. A generalist SEO approach that works for a plumber will quietly underperform for a clinic, and most agencies never mention it. Here is what we do differently.
Real practitioners, properly credentialed
Individual profile pages for each clinician with qualifications, registration details and areas of practice, marked up so search engines can read them as verified people rather than names on a page.
Every article has a named author
Content is attributed to the practitioner it came from, with a short bio and a link to their profile. Anonymous health content is the single fastest way to lose ground in this sector.
Claims that hold up to scrutiny
Clinical statements are kept accurate and referenced, and we keep your marketing language clear of anything that would sit awkwardly against AHPRA advertising rules or Australian Consumer Law.
A practice that is verifiably real
Consistent business details everywhere they appear, a maintained Google Business Profile, genuine reviews, and structured data that connects your website, your listings and your clinicians into one entity Google recognises.
Four ways to work with us.
Four monthly programs, built to scale with your practice. Every package is managed in-house from Sydney — no offshore churn, no locked-in yearly contracts, and no reporting you need a marketing degree to read. All prices include GST. Running a physiotherapy clinic? There is a page just for that — SEO for physiotherapists.
Foundations
For practices that need their local search presence set right and kept healthy.
$880/month
Inc. GST · $800 + GST
- 40 tracked keywords, 1 location, daily rank tracking
- Google Business Profile optimisation each month
- 2 Google Business posts per month
- Full business listing audit and correction in month one
- Ongoing local citation and directory listing building
- 1 article per month — researched, written, published and internally linked
- On-page optimisation reviewed each quarter
- Quarterly technical audit with quick wins actioned
- Analytics and Search Console monitoring
- Monthly report, with a written strategy review each quarter
Growth
For practices ready to publish consistently and win search traffic, not just hold position.
$1,650/month
Inc. GST · $1,500 + GST
Everything in Foundations, plus
- 100 tracked keywords across up to 3 locations
- 4 Google Business posts per month, plus Q&A and photo management
- Review generation system set up and managed
- Expanded citation building with ongoing consistency monitoring
- 2–3 pages optimised per month
- 2 researched, written and published articles per month
- FAQ and local business schema rollout
- Monthly technical audit with fixes applied
- Monthly review call
Accelerate
For practices competing across multiple suburbs or services who need authority, not just activity.
$2,750/month
Inc. GST · $2,500 + GST
Everything in Growth, plus
- 200 tracked keywords across up to 6 locations
- 3 articles per month, plus a new service or location page every second month
- 2 quality backlinks per month through partnership and industry outreach
- Quarterly competitor gap analysis
- AI search visibility tracking and optimisation — ChatGPT, Perplexity, Google AI Overviews
- Conversion tracking and lead attribution by channel
- Conversion rate review on your top landing pages
- Fortnightly updates and a monthly strategy call
Market Leader
For multi-location and high-growth practices that intend to own their category.
$4,400/month
Inc. GST · $4,000 + GST
Everything in Accelerate, plus
- 300+ tracked keywords, unlimited service areas
- Multi-location Google Business Profile management
- 4 articles per month, plus a new landing page every month
- 4 backlinks per month with a digital PR angle
- Core Web Vitals and site speed remediation
- Live reporting dashboard, available any time
- Quarterly strategy workshop
- Priority turnaround and direct phone access
- Google Ads management available as a bolt-on
Getting started
- Onboarding — $880 inc GST on Foundations and Growth, $1,650 inc GST on Accelerate and Market Leader
- Covers the full technical audit, keyword research and mapping, Google Business Profile rebuild, and analytics and conversion tracking setup
- Charged once, in the first month
- Three month minimum term, then month to month with 30 days notice
- Move up or down a package at any time from your second month
Good to know
- Advertising spend, stock imagery and third party subscriptions are not included
- Additional articles $330 inc GST each
- Additional landing pages $660 inc GST each
- Website development outside the SEO scope is quoted separately
- Reporting, rankings and all account access remain yours — nothing is held hostage if we part ways
Compare the packages
Everything each package includes, side by side. Scroll sideways on a phone.
| Package | Foundations | Growth | Accelerate | Market Leader |
|---|---|---|---|---|
| Monthly investment (inc GST) | $880 | $1,650 | $2,750 | $4,400 |
| Tracking & reporting | ||||
| Tracked keywords | 40 | 100 | 200 | 300+ |
| Locations / service areas | 1 | 3 | 6 | Unlimited |
| Reporting | Monthly report + quarterly review | Monthly report + call | Fortnightly updates + monthly call | Live dashboard + quarterly workshop |
| Conversion tracking & lead attribution | — | — | Included | Included |
| Local search | ||||
| Google Business Profile optimisation | Monthly | Monthly | Monthly | Multi-location |
| Google Business posts per month | 2 | 4 | 6 | 8 |
| Business listing audit & correction | Month one | Ongoing | Ongoing | Ongoing |
| Citation & directory listing building | Ongoing | Expanded | Expanded | Expanded |
| Review generation system | — | Included | Included | Included |
| On-page & technical | ||||
| On-page optimisation | Quarterly review | 2–3 pages / month | 4 pages / month | 6 pages / month |
| Schema markup | Basic | Full rollout | Full rollout | Full rollout |
| Technical audit | Quarterly | Monthly | Monthly | Monthly + Core Web Vitals |
| Content & authority | ||||
| Articles per month | 1 | 2 | 3 | 4 |
| New landing pages | — | — | Every 2 months | Monthly |
| Backlink acquisition | — | — | 2 per month | 4 per month + digital PR |
| Competitor gap analysis | — | — | Quarterly | Monthly |
| AI search visibility & optimisation | — | — | Included | Included |
| Conversion rate optimisation | — | — | Top landing pages | Ongoing |
Everything that goes into a month.
Keyword research
We find the terms your customers actually type, with the intent to buy behind them — not vanity phrases that look good in a report.
On-page SEO
Titles, headings, metadata, internal links and page structure fixed so search engines can read the site properly.
Local SEO
Google Business Profile, consistent business details and location pages, so you show up when someone nearby searches.
Content creation
Researched, written and published articles that answer the questions your customers are asking.
Practitioner profiles & schema
Each clinician gets a profile page with qualifications and registration details, marked up so Google reads them as verified people. This is the part generalist agencies skip.
Technical audits
Regular audits with the fixes actually applied — speed, crawlability, broken links and the things that quietly cost you rankings.
Analytics & Search Console
Set up properly and monitored, so the reporting reflects what is really happening rather than guesswork.
AI search visibility
Tracking and optimising for ChatGPT, Perplexity and Google AI Overviews, where a growing share of searches now end.
Reporting you can read
A monthly report in plain English, plus a written strategy review each quarter. No jargon wall, no hiding a flat month.
5.0 on Google, from practices we still work with.
“Super responsive and very knowledgeable. Helped us overhaul our website and significantly improve traffic. Highly recommend.”
“I cannot recommend Michael and his team highly enough! Their attention to detail, creativity, and ability to truly understand and bring our concepts and visions to life is nothing short of amazing.”
“Mike is absolutely amazing! So prompt in returning items and has the ability to understand my vision with little explanation. Wouldn’t of been able to take my brand to the next level without his work!”
Send us your practice website.
We will come back with a short, honest read on where you currently sit in local search, what other practices in your area are doing better, and which package makes sense — even if that answer is the smallest one.
Questions we get from practices.
Do you work with unregistered NDIS providers as well as registered ones?
Yes. We work with registered and unregistered NDIS providers, and with allied health practices serving Medicare and private-pay clients. The site structure changes a little depending on which you are, and we work that out before anything is built.
What does “Your Money or Your Life” mean for my practice website?
It is Google’s term for pages that can affect someone’s health, safety or finances. Health and disability sites sit squarely in that category, so they are assessed far more strictly on experience, expertise, authoritativeness and trust than an ordinary business site. In practice it means who wrote your content, and whether your practice is verifiably real, matter more than they would for a plumber.
Do you write the clinical content, or do we?
We write it, then attribute it to the practitioner it came from with a short bio and a link to their profile. You approve every article before it publishes. Anonymous health content is the fastest way to lose ground in this sector, so nothing goes out unattributed.
Will you keep our marketing within AHPRA advertising rules?
We write to stay clear of claims that would sit awkwardly against AHPRA advertising guidelines or Australian Consumer Law, and we will flag anything that looks risky. We are not your compliance adviser though — final sign-off on clinical claims stays with you.
We have several clinicians. Do they each need a profile page?
Ideally yes. Individual profile pages with qualifications, registration details and areas of practice, marked up so search engines read them as verified people rather than names on a page. It is one of the clearest trust signals available to a health practice and most competitors have not done it.
How long before we see enquiries?
It depends on how competitive your suburb and discipline are, and on what state your site and Google Business Profile are in when we start. Local search moves faster than national, and profile and listing work often shows first. We would rather give you a realistic read after the initial audit than a number now that suits us.
We are not in Sydney. Does that matter?
No. We work with practices across Australia — several of the clinics we look after are Victorian. Everything runs over email, phone and screen share, and you deal with the same person throughout rather than an account manager relaying messages.
Can we change or cancel our package?
Three month minimum, then month to month with 30 days notice. You can move up or down a package from your second month. Your reporting, rankings and all account access remain yours — nothing is held hostage if we part ways.
Want to know where your practice actually ranks?
Book the complimentary 30-minute strategy call. We will look at where you sit for the searches that matter in your area, and tell you what we would do first.